Screen Saver $aver
Agency:
Goodby Silverstein & Partners
CCO: Margret Johnson
ECD: Eamon Dixon & Stefan Copiz
Sr. AD: Edward King
Sr. Copy: Shaun Mcfarlane
Jr. AD: Elysia Hartojo
72% of Black Friday shoppers grab fast food. So Zaxbys took over TVs in 1,200+ Walmarts, swapping nature scenes for shots of Chicken Fingerz and sauce urging them to head to their nearest Zaxbys— and get a deal out of it.
