Burger King is all about you. Your rules. Your way.
So naturally, our social has to feel like it’s putting people first.

Every idea we developed was filtered through that lens—celebrating the customer while leaning into a bold, enabling persona that says yes to your wildest thoughts, dreams, and burger concoctions. You name it, we’ll back it. That mindset is what helped our social thrive. Here are some of the ideas that came out of it.

Meet The Burger Kings

Over a decade ago, Burger King Paid for Joel Burger and Ashley Kings wedding as a little wink and a nod to them being the official Burger Kings. So for Valentines day, it only felt natural to bring them back to celebrate the day with us.

We arrived at a Brooklyn Burger King at 6 am to shoot our amazing talent within a 3 hour time period. I concepted the idea, wrote the script, hosted, directed, worked closely with the producer and helped facilitate with the editing process. It was fun, fast paced and a total learning experience.

Yeah, we sort of went viral

McDonald’s launched the Big Arch by putting their CEO on camera to “taste test” the new “product.” It didn’t land—people weren’t only not into the video but they hated the CEO’s sad….sad performance.

So naturally., we responded. We grabbed footage of our CEO, Tom, that just happened to be sitting in our archives and posted it. This is that video.

IMPRESSIONS ON SOCIAL:
👁️ 8.5M+ Views
❤️ 1m+ Likes
🔁 500+K Shares
🔖 150+K Saves
💬 500+K Comments

You might be wondering why we had that video sitting in the archives. Fair question. It just so happened we were in the middle of rolling out a new social look and feel—alongside a campaign where customers could literally call our CEO, Tom, on his direct line.

Here’s one of the videos I edited and voiced (also…voiceover work is low-key my favorite thing to do).